“With new design technology, we are creating laminate planks that are as detailed and beautiful as real wood — yet much simpler to install and maintain for active families,” explains Claes Wennerth, president of laminate flooring manufacturer Alloc, Inc. of Racine, Wisc.

Alloc launched the era of the no-glue laminate floor over a decade ago. As the first manufacturer to offer the aluminum mechanical locking system, Alloc made laminate flooring installation a snap and is now upping the ante in terms of product design. Current laminate innovations go beyond ‘the surface’ and incredibly convincing wood finishes; even plank configurations are now replicating real wood’s nuances.

“Our new Woodstrip line comes in extended plank lengths . . . popular dimensions once only offered in hardwood flooring,” Wennerth states.

Alloc recently introduced the inventive ‘WoodStrip’ product to its Classics line of laminate flooring. Named for its unique plank dimensions, WoodStrip comes in extra long, lean plank lengths.

WoodStrip planks are 50.79″ in length with a width of 3.3″ and thickness of .31″. For added interest and dimension, the strips feature a 4-sided decorative groove. The overall look is very realistic, clean and classic.

“WoodStrip is an important innovation for Alloc,” explains Wennerth. “Consumers want the warmth and beauty of wood yet they need the convenience and easy maintenance laminate floors provide. WoodStrip is the best of both worlds — beautiful and simple.”

WoodStrip comes in four finishes — American Oak, Rustic Oak, Old Oak and Merbau — each enhanced with texture to replicate real wood. American Oak and Rustic Oak have Embossed-In-Register detailing for heightened authenticity.

As part of the Alloc Classics line, all WoodStrip products are extremely durable. The planks are constructed of 8mm direct pressure laminate, feature the industry’s strongest fiberboard locking mechanism and provide an aluminum oxide surface for exceptional wear resistance. Also, the plank edges are impregnated with wax for excellent moisture resistance. Alloc Classics are warranted for 30 years residentially for wear, fade and stain resistance, as well as for joint integrity.
Alloc products are available through floor covering retailers throughout North America. For more information, visit www.alloc.com, or call (877) DO-ALLOC (362-5562).

Courtesy of ARA Content

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